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More than 82% of PGA Professionals believe the internet is important and 90% would like to use it more for their business if the opportunity was available.

PGA Survey 2008

The PGA chose to work with Gemini Network Media and Golf Pro Network to provide PGA members with innovative ways to use the internet to promote themselves and the services they offer to their customers. In what is a difficult trading season, Golf Pro Network is a cost effective and easy to use electronic marketing package.

Sandy Jones,
PGA Chief Executive

What does a Golf Pro Network website do for you?

Golf Pro Network provides you with a professionally designed website so that you can make the best first impression possible with your customers, whether members or visitors.

Yet a great website is only the start and it is only as good as the value it adds to improving your business and driving your revenues, therefore a Golf Pro Network website is just the beginning.

Here are a number of ways in which a Golf Pro Network solution can support your business:

1. Generate additional revenue by maximising your presence online

Drive more business from existing customers by proactively reminding them of the services you offer, and generate additional revenue through new customers discovering your services on your professionally designed and promoted website.

All Golf Pro Network websites are set up with Search Optimisation in place so that the most number of golfers can find your website including the growing numbers of pay and play golfers.

2. Improved marketing and communication

Stay in contact with your members and customers at the touch of a button with the Golf Pro Network email marketing system and designed email templates. Remind your customers you are open for their business, lessons and equipment needs with regular and informative emails.

3. Promote your expertise with regular content updates

Inform and entertain your customers by using content supplied by the Golf Pro Network editorial team to keep your website up-to-date - everything from instruction tips, buying the right equipment to product reviews.

You can also customise the content to use in your emails by adding your own content and messages targeted directly at your customers promoting your own specialist skills and services.

4. Know your customers

You can use the sophisticated database and data collection to build a profile of your regular customers. Their game improvement aims, their current equipment preferences, keep up-to-date with their needs with regular online surveys and targeted marketing.

5. Stay ahead of the game with the Golf Pro Network information portal

Each time you go online to update your website or send a marketing message to your customers, browse the Golf Pro Network one stop information portal to make sure you are fully up-to-date with everything new in the golf industry. See the latest product information, golf news feeds, important updates, PGA news and membership updates.

6. More than one golf professional in your business?

If you have assistant pros working in your business they can easily be added to your website so that you have a combined site. Therefore ensuring you always have a website that works best for your business.

7. CPD training and support

If you decide to take a Golf Pro Network package you will also be supported with additional marketing training via the PGA CPD programme and will be able to top up your CPD points. But most importantly ensuring that you get the most out of your Golf Pro Network website.

Speak to the CPD department at PGA headquarters for more details.
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Benefits
How will you benefit from a Golf Pro Network website.
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Website features
See a full list of Golf Pro Network website features.
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We have worked closely with Golf Club Network over the past 18 months since their launch and continue to be impressed with the product and service they offer. They share our view that whilst it is important to have a website which can keep pace with your business, it is equally important to help golf clubs on how it can be used effectively to help them with their marketing. It is the complete solution, not just the technology

Paul Keeling, EGU

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